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CHALLENGE
Understanding of the motivations in the decision of choose a hair product and how people behave in the shopping experience
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Details about hair condition
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Personalised product recommendations and information
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Profile page
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Integrate social media
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Gamification & Rewards
GOALS
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Easily find products filters and recommendations
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Pre and Post customer experiences
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Product reviews
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Details of the products, instructions to use it
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Customer care service
UX PROCESS
Achieving goals step by step considering - Business goals, Targeted users, General processes.


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