PROJECT OVERVIEW
Revamping the existing KFC to improve user experience and incorporate AI functionality.
CURRENT SITE PAIN POINTS
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Displaying categories as dashboard
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Showing business categories is good idea but not applicable for the FMCG industries.
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It confuses users where their favourite combination is categorized into.
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Displaying only categories for entire dashboard conveys one type of information. a thoughtful design thinking help display more information which will helpful for users.
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KFC runs offers & deals every often which help users to save more on food choices.
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Having a chat bot or Ai integration would have helped user to order faster and efficiently.
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Having prominent ‘Start Order’ and location access.
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Lacks modernization of components & design components.
2. Showing deals above footer
Displaying offers & deals above footer will make users miss them or sometimes aborting the order itself if the order prices are too high.
3. Space for more
Under MENU, displaying items in 3 column will increase scrolling for each menu item too much scrolling will stress user and create order confusions.
DESIGN SOULUTION
